The story started way back in 1992, in a small nondescript garage with a handful of workers. The market was embryonic then, and there was a vacuum of quality tissue paper products. Beeta had the foresight to position itself into the niche market of premium tissue paper products viz. Face Tissues, Paper Napkins , Kitchen Rolls and Bathroom rolls.
Introduced 2 ply-coloured paper serviettes in India for the first time.
Established a presence of the brand on the retail shelves of modern trade outlets and premium stores in Delhi/NCR.
Installed a 4 colour printing machine for Paper Napkins.
Took measures to strengthen retail presence in South India.
Launched the Mirasa brand.
Launched E-commerce and Mirasa Face Tissues and Toilet Rolls.