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The AFH Market Has Been in Bad Shape… but I Think This Industry Will Hugely Rebound in 2022, Sumit Khanna, Chief Executive, Beeta Tissues, India

The past 20 months have had a negative impact on the domestic tissue market as sales have gone down – and export prices have gone up due to high increase in logistic costs! I think inflation is here to stay for the long-term, which will have a negative impact on India’s tissue and towel markets.

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India: Improved manufacturing climate and infrastructure, rising urbanisation and income, hygiene awareness and surge in tourism sees new levels of tissue growth


Despite its low global tissue volume share compared with its substantial population, India is projected to grow in volume at an 11% CAGR over 2020- 2025* – outperforming most peers. Here, Sumit Khanna, Chief Executive of New Dehli-based Beeta Tissues, a leading manufacturer and trader of tissue paper in India, discusses the key trends across the country.

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